Our Kid Safety Promise
ooli is COPPA compliant. Here's exactly what that means for your family, in plain words.
Today, on the website and in the app
Nine promises we keep right now
No ads. Ever.
Not a banner, not a pop-up, not a sneaky “sponsored” anything. Your kid sees games, and only games.
No trackers.
We don’t use third-party analytics or tracking tools, and we never sell or share anything about your family.
We don’t ask your kid who they are.
No accounts for kids. No names, emails, photos, voices or locations. Kids just tap Play.
Nothing leaves without your OK.
Your kid’s progress is kept in your account only after you sign in and give consent. Until then, nothing about your kid leaves the device.
Kids tap. They don’t type.
There’s no chat, no typing and no microphone in our games. Kids play by tapping pictures, letters and words.
Our AI is our learning engine.
ooli’s AI works out what your kid knows from how they play and picks what to practise next. It doesn’t chat, and your kid’s story picks never leave the device.
Grown-up stuff is behind your passcode.
Buying, settings, links and your account all sit behind your own grown-up passcode. Kids never see a price or a link.
Your kid’s data never trains AI.
Nothing your kid does in our games is used to train any AI, ours or anyone else’s.
You’re in charge.
Have a question or a request about your family’s privacy? Our privacy policy explains everything and how to reach us.
In the ooli app
More promises in the app
Everything above holds in the iPhone and iPad app, plus these.
You see what they’re learning.
Each kid’s Learning page shows their skills in plain words, and every change ooli made for them and why. No grades, no scores, no comparing kids.
We keep the bare minimum.
A kid profile is a nickname and an age. No full names, photos, voice recordings, location or contacts.
Kids can’t type or chat.
There’s no open chat, no typing, no microphone and no talking to strangers. Their buddy only offers picture choices we wrote.
Every round ends with a choice.
“Again!” or “All done”, the same size, and nothing starts the next round by itself. No streaks, no countdowns.
No strangers, no leaderboards.
There are no friends lists, no rankings and no Game Center. What your kid makes stays with your family.
You set the limits.
A daily limit and a bedtime lock for each kid. When time’s up, Rex says goodnight, with no upsell.
You’re in charge of your data.
Delete a kid’s data or your whole account in the Parent Hub any time. When you delete your account, everything is gone within 30 days.
Rules grown-ups can check.
Kids are going to grow up with AI. We think the first AI they meet should be built just for them, with rules grown-ups can check. These promises are those rules, and we keep them.
What's COPPA?
The Children's Online Privacy Protection Act is the US law that protects kids under 13 online. It says apps and sites for kids must collect as little as possible and put parents in control. We built ooli to follow it from day one, and we check ourselves against the FTC's rule and Apple's Kids Category rules.