For parents
You know your kid. Now their games do too.

What they practise
The building blocks of reading and math.
ooli keeps track of small skills across eight areas. A letter learned in one game counts in every other, so your kid isn't stuck repeating what they already know.
Letters
Spotting each letter, knowing its sound, and writing it, capitals first.
Phonics and spelling
Rhymes and first sounds, then three-letter words and up, one sound at a time.
Numbers
Counting to 10, more and less, counting just the right things, and sharing.
Words and listening
Animal, food, thing and colour words, place words like on top and under, and remembering a story.
Shapes and patterns
Naming circles, squares, triangles and more, and finishing patterns like AB and AAB.
Feelings and kindness
Naming how someone feels and picking a kind thing to do.
Music
Copying a beat, guessing what comes next, and making up a song.
Space and science
The sun, the moon and the planets, and what makes each one special.
The Learning page
See exactly what they're learning.
Every kid has their own Learning page in the app, behind your grown-up passcode. It updates after every round, on every iPhone and iPad you sign in on. No grades, no scores, no comparing your kid with anyone else.
- This week
- A short note on what your kid practised and what's getting stronger, with something to try away from the screen.
- Talk about it tonight
- Questions to ask at dinner, from what they played today, and what to listen for.
- Moving fast and needs more practice
- Where your kid is right now. "Ahead" means ahead of where ooli started them, never ahead of other kids or a grade.
- Everything they're learning
- Every skill in every area, from every letter three ways to every shape.
- What ooli changed, and why
- Every change ooli makes for your kid, with the reason, so you can see the engine at work.
On a computer? Sign in to the Parent Hub to manage your kids, your emails and your family's data.

Screen time
Not more screen time. Better screen time.
A lot of kids' apps are built to keep them playing. ooli is built so play has a good ending.
- Limits that hold. A daily limit for each kid (10, 20, 30, 45, 60 minutes, or off) and a bedtime.
- A goodnight, not a fight. When time is up, Rex puts on his pyjamas and the island sleeps until tomorrow.
- No hooks. No streaks, no daily rewards, no red dots, no countdown timers, and no notifications to your kid.
- No autoplay. A game ends at the end. The next one waits until your kid picks it.
AI and your kid
Their first AI should be built for them.
Kids are going to grow up with AI. We think it should meet them on their level, with rules grown-ups can check. A few ways to talk about it:
- Keep it simple. “ooli notices what you've got the hang of, and picks what to practise next.”
- Make it about them. Ask what Rex asked them today, and what they picked. The Learning page has questions to start with.
- Keep the real stuff real. Rex is a friend in a game. Feelings, worries and big questions go to the grown-ups who love them.
Want the details on safety and privacy?
Our Kid Safety Promise lists every rule we hold ourselves to, in plain words.

Be one of the first families in.
ooli is coming soon to iPhone and iPad. We're letting a small group of families try it first, a few at a time.